Mac’s Wine-Walk Anniversary

CITY OF MCMINNVILLE CELEBRATES ONE YEAR ANNIVERSARY OF BELOVED WINE WALK

Over 15,000 Wine Lovers Have Experienced the Wine Walk Since Last Year’s Launch

Last May, the city of McMinnville, Oregon launched their Wine Walk Passport, a way for visitors to explore McMinnville’s 20 walkable craft beverage producers year-round. Per Visit McMinnville, the City of McMinnville’s official tourism board, over 15,000 visitors have experienced the wine walk since the 2016 inauguration.

Wine lovers can pick up copies of the passport at any participating stops along the wine walk or can download the Wine Walk smartphone app on both iPhone and Android phones, making it even easier to gain access to pertinent information such as hours, location, and tasting notes from each craft beverage producer featured along the Wine Walk. Visitors are also able to keep track of their passport stamps through the app, which are redeemable upon completion of the walk for various prizes.

The passport highlights 20 wine tasting rooms, with five additional “Craft Beverage Bonus Stops” breweries and distilleries along the way.

 

Noteworthy stops along the Wine Walk include:

 

“We hear all the time how much fun it is to spend a day or a weekend in the heart of Oregon wine country,” said Jeff Knapp, Executive Director of Visit McMinnville. “With the Wine Walk passport or app, visitors to McMinnville can taste wine, beer, and spirits all while strolling and savoring the charm of historic downtown McMinnville and earn prizes along the way.  They love it!”

Known as the “Heart of Oregon Wine Country,” McMinnville is world famous for both its viticulture and artisan dining experiences. McMinnville makes a great family-friendly getaway also, from exploring the Spruce Goose at the Evergreen Air Museum to tubing down a waterslide coming out of a 747 jumbo jet at the museum’s water park.

If you’re interested in setting up tastings or interviews at any participating Wine Walk location, please feel free to let me know. For more information, visit http://visitmcminnville.com/wine-walk.

 

About Visit McMinnville

In 2014, the McMinnville City Council started laying the groundwork to establish McMinnville as a world-class tourism destination. Council members created a funding source and a leadership panel to design a plan promoting tourism as a primary pillar of the city’s long-term economic development strategy. After nearly two years of research and collaboration from the panel, the City Council approved the formation of Visit McMinnville. The organization is a full-service marketing group dedicated to enhancing McMinnville’s economy through the promotion of tourism. Visit McMinnville has created marketing projects, programs, and service plans that it intends to implement in the coming year to achieve economic growth and prosperity for all city residents.

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